After listening to our customers' needs, Avery Dennison has developed Fasson® Global Co-Ex Clear NTC (GCX), an exciting new film product that is finding wide acceptance among converters and end users because of the many benefits it delivers.

GCX is a cast co-extruded film, with machine direction orientation (MDO) to ensure optimal conformability, convertibility and dispensability. Through innovative design and proprietary research, the Avery Dennison New Product Development team has created this simple solution for a complex market, using blended polymer resins and a three-layer construction, consisting of print surface, core and adhesive. GCX has excellent resistance to product spillage, scuffing, moisture and other end use conditions, making it ideal for many applications.

"GCX is a unique product that delivers the conformability of a PE with the convertibility of a PP film at a competitive price." says Sanjeev Patwardhan, Market Manager, Prime Films and Paper. "With those features, our customers will be able to consolidate their requirements for PE and PP to just one film; GCX".

GCX can be customized with either a matte or gloss finish, and combines print versatility and quality with dispensing speed and accuracy. It is designed for use with all print and varnish technologies, including thermal transfer and, because GCX conforms so well to unusual shapes, there is reduced air entrapment and darting during application.

Compared to conventional PE's, GCX save converters time and money because it registers up to 100 m sooner at start-up and after a splice. GCX also needs 20% less die pressure with standard film rotary tooling, resulting in an estimated 20% longer die life.

End users benefit too, as GCX provides improved shelf appeal, while maintaining a competitive price. GCX has a level of conformability that makes it suitable for most bottles and containers, except tubes. It can be used with both opaque and clear HDPE, PP, PET and glass containers, thus reducing SKUs. Required storage space is reduced too, because a 50% greater roll length results in only a 14% increase in roll diameter compared to PE's.

The thin gauge of GCX improves the "no-label" look, reduces packaging content and, with more labels per roll, there are lower shipping, inventory and handling costs. As an additional benefit, GCX is ideal for large label dispensing because the material is 12% stiffer than conventional PE films-it has been qualified for labels up to 20 cm wide.

A coated and uncoated white GCX is available for indent order with PET liners. A top coated clear version of GCX will also be sold on an indent basis. This form of GCX delivers a conformable, crystal clear product at a cost competitive price - creating new opportunities for applications such as squeezable PET containers in food and cosmetics markets.

GCX NTC Clear will be available from May, 2008. An EXACT™ program for GCX is currently in development, so you can expect to order only what you need and have it delivered when you need it. Indent products can be ordered on request.

Contact your local Avery Dennison technical team to organize free trial rolls and arrange on-press converting trials, to enable you to compare its performance and calculate the cost benefits.