Manufacturers competing in the fast-moving consumer goods (FMCG) market are constantly working to improve the attractiveness and functionality of their products and, as more people come to realise the benefits of re-sealable packaging solutions, demand for these innovative products is growing overseas.

Consumers are relying more and more on the convenience of portable, easy-to-open, easy-to-close packaging. From dry goods to snack foods, to household and personal care wipes, a reliable re-sealable label can help retain product freshness and moisture, plus add to brand equity. So, to support customer demand and packaging technology development, Avery Dennison has recently introduced a new range of Fasson® re-sealable labels.

When selecting a product for a re-sealable application, our technical people are always there to advise you, but first, we recommend that you consider the following criteria:

• Contents of the package.
• Uses or servings per package as they relate to the number of peels and re-seals.
• Size of the package and the opening that needs to be sealed.
• The substrate that the label needs to peel from and re-seal to.
• Desired "feel" when peeling label, e.g. soft and quiet, or "zippy".
• Potential regulatory requirements, such as FDA.

With the widest range of film facestocks, we've got you covered. Whether you want a premium product, or the price point is critical, there is a Fasson material to suit your needs. Conformable, white, opaque Fasson® PRIMAX® 350 is ideal when graphics are printed directly on the label, and you need a heavier label for easier lift and lay-down. It has high-seal strength and good product resistance. If you need a clear facestock our 2 Mil BOPP is an ultra clear, strong and rigid film.

We know that adhesive performance is critical for re-sealable applications. With Fasson you have a choice. Viewed as the industry standard, R143 is a premium solvent adhesive offering high seal strength and good product resistance, making it ideal for both wet and dry applications, particularly with solutions containing alcohol. Where you require an economical alternative, R3500 offers high seal strength coupled with smooth removability. It is suitable for many dry goods applications, as well as those where moderate chemical resistance is required.

Because of the convenience and ease of use that resealable labels bring, in the consumers this represents a growth opportunity.

Because of the convenience and ease of use that re-sealable labels provide, demand from consumers will continue to build, representing a growth opportunity for the packaging industry that should not be missed. Ask your Fasson sales representative about adding Fasson re-sealable labels to your product portfolio or visit www.fasson.com.au for more information.