Avery Dennison Meets Customer Demand For Thinner Materials And Enhanced Performance With ThinStream™

Latest Innovation Enables Label Liners Half The Thickness Of A Human Hair

SHANGHAI, China, 30 November 2011 – Avery Dennison today introduced ThinStream™ at the Labelexpo Asia, which combines an ultra-thin PET liner material with patented machine technology to enable production of a liner only 12 microns thick, or half the thickness of a human hair. With a thinner profile ThinStream yields 17 percent more labels per roll and reduces liner waste.

“Less waste, increased productivity and improved cost containment have long been the drivers behind ultra-thin facestock and liner development,” said Andrew Crawford, vice president of Marketing, Avery Dennison Label and Packaging Materials Asia Pacific. “Introduction of ThinStream addresses the growing needs of consumer packaging companies to improve their operating efficiency and create more sustainable packaging.”

Avery Dennison ThinStream™, a revolutionary new die-cutting technology developed by pressure-sensitive label material manufacturer Avery Dennison, allows the die-cutting of labels with a liner as thin as 12 microns/0.48 mil, half of the current minimum in the market. ThinStream technology also eliminates die strikes, one of the industry’s top quality concerns. The modular equipment used with the liner material can operate as a stand-alone unit or be added to an existing press line without altering the production layout.

The ThinStream die-cutting technology employs a delam/relam process, a unique web control system, and chilled dies, so the liner is never touched. It can die-cut labels at high speeds with excellent quality and registration control. The ThinStream die-cutting head eliminates die strikes and web breaks for uninterrupted productivity.

More information about ThinStream is available at www.Enhanceyourbrand.com.

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About Avery Dennison:

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5billion in 2010, Avery Dennison is based in Pasadena, California, and has employees in over 60 countries. For more information, visit http://www.averydennison.com.

For more information, please contact:
Mabel Ng, Senior Marketing Communications Manager
Avery Dennison Label and Packaging Materials, Asia Pacific
Tel: +852 2820-4570
Email: mabel.ng@ap.averydennison.com

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