Avery Dennison Co-Sponsors 2010 Pentawards

Encouraging creativity in label design

This year, Avery Dennison will be the official sponsor for the wine, champagne and spirit category at the prestigious Pentawards, which is the first and only worldwide competition devoted exclusively to packaging design.

Because packaging is a key communication tool in global business, each year, Pentawards showcases the latest marketing trends from the world’s most creative agencies and top brands. As a leading supplier of pressure-sensitive labelling solutions for packaging, Avery Dennison is a natural sponsoring partner for these awards.

Elite designers and their corporate clients need access to the best products and a super-reliable service to achieve outstanding results, so Avery Dennison is committed to working in partnership with our converters to meet those needs. By better informing the design industry of the outstanding performance of Avery Dennison products, we are helping agencies create innovative, but practical designs that exceed their clients’ expectations.

As corporate clients become better aware of our outstanding reputation for quality and service, it will lead designers to specify Avery Dennison products. This further generates new opportunities for our converter customers to expand their businesses, as more markets see the benefits of pressure-sensitive labelling.

“We recognize the significant role package design plays in the daily lives of consumers and the brands they buy,” said Jon Maley, Vice President, Marketing, Avery Dennison Fasson Roll North America. “As a worldwide leader in developing pressure-sensitive label solutions for all markets related to packaging and branding, Avery Dennison is committed to helping foster packaging creativity with brand owners, design agencies, converters and packaging manufacturers around the globe.”

In addition to the Pentawards trophy, there will be a special Avery Dennison prize for the best packaging creation in the wine, champagne and spirit category. Entry to the competition opened on 5 April. The winners will be announced at the Pentawards ceremony in Shanghai 30 September 2010.

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About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company’s products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of US$6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

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