Avery Dennison to Help Build Elementary School in Rural China

Donation to Project Hope will provide education to children in poverty-stricken areas

BEIJING, March 16, 2010 - Avery Dennison, a global leader in labeling branding solutions and information management, held a signing ceremony today to commemorate its donation of USD60,000 (approximately RMB 402,000) to Project Hope, a Chinese public service project organized by the China Youth Development Foundation.

"Community is one of our company’s core values,” said Diane B. Dixon, Senior Vice President, Communications and Corporate Affairs of Avery Dennison Corporation. ”The donation by the Avery Dennison Foundation underscores our commitment to this country’s future through its children. In nurturing and grooming our future generations, we can help ensure the continued growth and success of China."

Avery Dennison’s donation will be used to build an elementary school in rural China as part of Project Hope’s goal of establishing grant-in-aid programs in poverty-stricken areas to ensure that all Chinese children have access to education. The company had previously also donated over 2 million RMB in disaster relief funds to Sichuan Earthquake victims.

"Avery Dennison is committed to investing not only in its people and facilities in China, but also in the wider community. We strive to promote innovation and academic excellence that can enhance the communities in which our employees work and live,” said Li Dagang, Avery Dennison’s vice president and general manager of Roll Materials China. “We celebrated our first 15 years in China in 2009, and we continue to expect strong growth in this important market. Our donation to Project Hope is both an affirmation of our corporate citizenship and a testament to our long-term commitment to China."

In China, Avery Dennison has developed various philanthropic initiatives and partnerships. In 2006, Avery Dennison became the first multinational corporation to offer a corporate provident fund in China The Company also has established the Avery Dennison Foundation InvEnt “Spirit of Innovation” Scholarship Program to nurture local talent, creativity and entrepreneurship. This year’s InvEnt “Spirit of Innovation” Scholarship Program recipients will be announced on 11 June 2010, when outstanding students from four Chinese universities will be honored at the annual award ceremony.

Cooperation with Project Hope
"As China’s most influential non-governmental welfare project, Project Hope has worked tirelessly since our establishment in 1989 to provide an education for any child who has a desire to learn but is financially impeded from doing so,” said Wang Min, Deputy Secretary General of Project Hope, China Youth Development Foundation. “Avery Dennison’s generous donation will go a long way towards helping us to fulfill our goal of providing education opportunity to every child in rural China."

"This donation is the first cooperative effort between Avery Dennison and Project Hope, but we are confident that it is simply the beginning of a long and fruitful partnership,” Dixon said. As a part of Avery Dennison’s dedication to community care, the company plans to continue working with Project Hope to contribute to Chinese education and help children in poverty-stricken areas throughout China."

2010 marks Avery Dennison’s 75th anniversary. Throughout its history, the Company operates with a unique vision to make every brand more inspiring and the world more intelligent. Its business innovation has also advanced hand-in-hand with corporate responsibility.

Min Wang, deputy secretary general of Project Hope, China Youth Development Foundation accepts a donation from Diane Dixon, senior vice president, communications and corporate affairs of Avery Dennison Corporation, signifying the two organization’s joint commitment to providing education to children in poverty-stricken areas in China.

Avery Dennison shows it commitment to enhancing life in China’s communities with a USD60,000 (402,000 RMB) donation to Project Hope. Min Wang, deputy secretary general of Project Hope, China Youth Development Foundation accepts a donation from Diane Dixon, senior vice president, communications and corporate affairs of Avery Dennison Corporation.

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About China Youth Development Foundation
The China Youth Development Foundation (CYDF), a non-governmental and non-profit national organization, was founded in Beijing in March 1989. It launched Project Hope to ensure that children and youth in rural communities have the opportunity to go to school. In the two decades since its foundation, this program has made a very significant contribution to the lives of children in poverty-stricken areas. So far, Project Hope has raised over RMB 5.6 billion in donations, helped 3.48 million children from poverty-stricken rural families continue their schooling, and built over 15,940 Hope primary schools. It is now the largest and most influential non-governmental welfare project in China.

CYDF is committed to helping young people reach their potential by providing aid services, giving them a voice, and carrying out social advocacy. CYDF believes in advocating social responsibility, being innovative and making progress by focusing on human development and the pursuit of excellence.

About the Avery Dennison Foundation
The Avery Dennison Foundation is the philanthropic organization of Avery Dennison Corporation. The Foundation seeks to foster the spirit of invention and innovation in business leadership and technological advancement, focusing on scholarships, awards and educational programs at institutions of higher education and research in materials science. The Foundation also supports resources that improve the quality of life in the communities where Avery Dennison employees live and work.

About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company’s products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of US$6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com / www.averydennison.com.cn.

For more information, please contact:
Ogilvy PR Beijing
Ms. Lydia Wang/Teresa Song
T: +86 10 8520 6164 / +86 10 8520 6184
E: Lydia.wang@ogilvy.com /teresa.song@ogilvy.com

Avery Dennison
Mr. Simon Lu
+86 21 6426 3683
simon.lu@ap.averydennison.com

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